Matsumoto is eager to share such knowledge with his followers, and wishes more people were exposed to the wonders of balloon art – as well as posting YouTube tutorials, he regularly keeps an Instagram archive of his temporary creations. Made of delicate materials such as latex and rubber, balloons are a challenging medium to work with. Yet, the Kanagawa-based artist is inspired by the unpredictability of his creative process: “It encourages people to appreciate the beauty of impermanence and to enjoy the moment while it lasts”, he reveals.